Ai intelligent Marketing , Unlimited Growth
FACEBOOK ADS
Real Estate Marketing Company
GOALS
To attract more qualified leads for the client's
platform while providing real estate marketing
training at the best possible cost per lead.
STRATEGY
Our strategy was divided into three phases, each aimed at testing various targeting combinations to increase lead acquisition and reduce cost per acquisition (CPA).
The initial objective is to test different ad creatives and targeting combinations by using both video and image ads as ad assets, employed Facebook's in-built lead
forms and leads collected were directed to the client's landing pages for further nurturing. We mapped out to refine targeting and improve engagement by creating multiple ads targeting both custom and broad audiences.
DETAILED RESULTS
The A/B testing strategy identified the best-performing ad set, which resulted in a reduced cost per lead of $4.69.
This ad set utilized a compelling lead magnet headline and call to action specifically tailored to real estate agent
FINAL OUTCOME
We successfully generated over 1,278 leads in four months.
OVERVIEW
The case study involves an overview of a real estate
marketing platform on how we aimed to increase
the quality of lead sand optimize the cost per lead
(CPL) to ensure budget efficiency for a business
coaching client.
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PROBLEM STATEMENT
The primary challenge was to generate quality leads in the competitive real estate niche market and increase the overall reach of the client's business.
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ABOUT THE CLIENT
The client is a marketing platform designed to help real estate business owners close deals more effectively. They offer a comprehensive suite of marketing tools tailored specifically for the real estate industry.
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CONCLUSION
Our approach involved rigorous A/B testing of different ad sets and graphics. By targeting real estate agents through
tailored interests, rather than a broad approach, we were able to identify the most effective strategies for generating leads
at a lower cost.
This case study demonstrates the effectiveness of targeted Facebook ad campaigns and strategic A/B testing in
achieving high-quality lead generation in niche markets.
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