Ai intelligent Marketing , Unlimited Growth

GOOGLE ADS

Roof and Exterior Cleaning

500+

Proven email & sms

nurture campaigns templates

1000+

Website & funnel

templates that convert

Unlimited

Possibilities

ABOUT THE CLIENT

The client is a marketing platform designed to help

real estate business owners close deals more

This case study provides an in-depth analysis of a roofing and exterior cleaning company that, despite a strong reputation for quality, struggled to

generate quality leads at a sustainable cost. To address this, they sought expert assistance to optimize their Google Ads campaigns, aiming to increase qualified eads while reducing the cost per lead (CPL). marketing tools tailored specifically for the real estate industry.

OVERVIEW

The client offers comprehensive exterior

cleaning services, including power

washing and roof cleaning, for residential

and commercial clients within a 35-mile

radius of Kendall, Maryland.

PROBLEM STATEMENT

The business faced a challenge in

generating quality leads at the lowest

cost per conversion.

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STRATEGY

To improve Google Ads campaigns for better leads and lower

costs, we launched targeted ads and enhanced the landing page

for better conversions. We adjusted budgets and bidding based

on business cycles. We then started search and direct call

campaigns, fine-tuning them after launch to maintain a steady

flow of leads.

GOALS

Their goal was to increase the number of qualified leads

to grow their business while minimizing the cost per

lead (CPL).

DETAILED RESULTS

The campaign achieved a cost per click (CPC) of $8.06 and a cost per conversion of $82.40, with a total spend of $15,903 resulting in 193 leads. The click-through rate (CTR) was 9.26%.

FINAL OUTCOME

During months 1-4, the campaign generated 21 leads at a CPL of $172.12. In months 5-8, there were 33 leads at a CPL of $67.54. The period from months 9-12 saw 43 leads with a CPL of $81. Finally, months 13-16 achieved 85 leads at a CPL of $61.04.

CONCLUSION

This case study demonstrates that through strategic optimization and continuous monitoring, the campaign successfully

increased leads and reduced the cost per conversion.

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