Ai intelligent Marketing , Unlimited Growth

Ai -One

GOOGLE ADS

Driving Leads and Business Growth for a Roofing Company with Google Ads

Roofing Company

BOOK A DISCOVORY CALL

STRATEGY

The strategy focused on targeting individuals in the local area

who showed an interest in home improvement. The campaign

utilized search ads with carefully selected keywords that matched

users’ interests. Each ad was designed to lead potential clients to

the company’s specific landing page, optimizing their journey

towards making a call.

GOALS

The primary goal was to generate high-quality phone

calls for their skilled workforce and to attract new

business.

DETAILED RESULTS

A custom audience was created based on income and interests, focusing on people aged 35-65+ who were in the

top 41% income class and had a demonstrated interest in home improvement. The campaign maintained a healthy ad impression size of over 15,000 views. By allocating a monthly budget of $2,000, the team ensured that the ads reached a significant audience, generating substantial engagement.

FINAL OUTCOME

With over 15,000 ad impressions, the campaign achieved 46 conversions and 42 phone calls, resulting in a click-through rate (CTR) of 0.93%. These efforts contributed to new leads for the client, effectively helping to grow the business.

ABOUT THE CLIENT

Based in Norwich, Connecticut, our client

is a home improvement company

specializing in roofing services.

OVERVIEW

This case study explores the impressive results achieved by a home improvement company based in Norwich, Connecticut, through a strategically crafted Google Ads campaign. The company sought to generate high-quality phone calls and new business for their roofing services. Over a period of 1.5 years, this ongoing campaign has demonstrated significant success.