TIKTOK ADS 3
performance metrics. Throughout the campaign, 158 leads were generated at an efficient cost per lead of $11.67,
highlighting the strategy's effectiveness in attracting potential customers. Engagement metrics, including video views, reach, and impressions, were strong, indicating high levels of interest and interaction with the ad content.
video views, reach, and impressions, resulting in enhanced brand exposure. The campaign generated 158 leads at a
cost per lead of $11.67, meeting and exceeding client expectations.
ABOUT THE CLIENT
PROBLEM STATEMENT
OVERVIEW
GOALS
The primary objective was to boost digital
presence in local markets by attracting
customers actively seeking furniture and
mattresses. The goal was to increase the
number of leads while reducing the overall
cost per lead.
audience interested in discounted furniture and
mattresses by creating engaging video ads that
showcased the store's products and promotions. The
initial phase focused on generating leads cost-effectively
while maximizing video views, reach, and impressions. As
the campaign progressed, the budget was increased to
broaden the ad reach while maintaining a consistent cost
per acquisition. In the final stage, the ads were optimized
for video views, targeting local audiences to create
engaged audience data and enhance brand awareness.
and generating leads for a local retail business, particularly in the competitive furniture and mattress market. The
strategic use of engaging video content and targeted advertising proved crucial in reaching potential customers and driving business growth.
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